Travis Scott is treating fans to one last surprise this holiday season with the release of his Air Jordan 1 Low “Velvet Brown” sneakers this weekend.
To promote the dark mocha Cactus Jack kicks, Scott teamed up with Dennis Rodman for an Air Jordan x Cactus Jack commercial supporting the “Velvet Brown” launch.
The collaboration marks a notable evolution in their relationship, as Rodman had previously called out Travis for “copying” his DR sneakers with the backward swoosh Nike logo.
Taking inspiration from Willy Wonka & the Chocolate Factory, the commercial features a fan discovering a golden ticket inside their shoe box, granting them access to the North Pole’s Cactus Jack sneaker factory instead of a chocolate factory.
The ad, shot from the fan’s first-person perspective, takes viewers on a whimsical journey inside the magical workshop where Travis Scott’s innovative creations come to life. Dennis Rodman takes on the role of tour guide, leading the expedition.
The adventure takes an unexpected turn when Rodman drives into Scott’s personal office, catching him off guard. “Dammit! Damn Dennis, it’s the third time this week, bruh,” Scott says before welcoming the lucky fan. “Oh, what’s up? Welcome to the factory.”
A select group of fans will be fortunate enough to find the earthy-toned Cactus Jack sneakers under their Christmas trees this year. The Air Jordan 1 Low “Velvet Brown” is currently available on the Cactus Jack website and will be released on the Nike SNKRS app and Nike website this Saturday (Dec. 21) at 10 a.m. ET for $150.
